According to recent reports, Who Dat? Inc., owned by Brothers Sal and Steve Monistere, has been selling the local hit since 1983 when they first made a recording of the cheer. After the Saints won the first Super Bowl title in the franchise’s history, who owned the right to the two-word phrase suddenly attracted attention. On March 4th, the company filed a suit in U.S. District Court in Baton Rouge to claim trademark rights to it and asked for compensation from the team that has been represented by the phrase.
However, NFL Properties and the Saints replied with their understanding of how a company tries to promote their products by getting involved into something related to a famous local franchise. They said on Thursday that the company is simply trying to gain some benefits from Saints’ Super Bowl victory, which caused many fans to buy “Who Dat?” products for celebration.
